Bernard Guggenheim, a resident of Birmingham, Michigan, died on January 14th, 2022 at the age of 87. Funeral services arranged by The Dorfman Chapel.

Location of Service:

Private Family Services

Date of Service:

Private service

Interment at:

Private

Shiva Information:

No formal shiva will be held.  

Charitable contributions:

Hospice of Michigan
43097 Woodward Ave #102
Bloomfield Hills, MI 48302
Phone: (888) 247-5701

or to the Glaucoma Research Foundation
251 Post Street, Suite 600
San Francisco, CA 94108
Phone: (415) 986-3162  

Family Members:

Bernard Guggenheim (“Bernie”) – October 16, 1934 to January 14, 2022. Bernie’s life began in a four-story walk-up on Bay Parkway in Brooklyn. He was a lifelong learner, a voracious reader of science fiction,and a creative man who enjoyed needlepointing and working with copper-enamel in his spare time. He loved and flirted with his wife Janet for sixty years and they were partners in the best sense of the word. Together theyraised a daughter, Amy, and a son Steven, and Bernie acted as a second father to his older brother Herb’s daughters, Sue and Lisa, after their father passed. He loved and adored his grandchildren. He was kind, witty, courageous and humble – a man who touched many people.

Bernie attended Stuyvesant High School in New York and enrolled in Industrial Engineering at the University of Michigan in 1952. He abandoned engineering, allegedly because he “could not draw a straight line.” During his summers in college, he worked for his father, Martin, in Martin’s dry-cleaning stores in New York. After graduating from the University of Michigan in 1956, he received an M.B.A. from Columbia University in New York.

Bernie began a career in media research when researchers were still manually compiling data from phone books and helped drive the growth of the industry for the next 40 plus years. He spent the majority of his career at Campbell-Ewald (Lintas) in Detroit, Michigan, where he became a senior vice-president and Director of Media Information Services. Though he would never have described himself in this way, those who worked with him said he was an early pioneer in media research, one of its best analytical minds and a valued mentor.

Bernie is survived by his wife, Janet, his children, Amy and Steve, their spouses, Ed (Shenkan) and Joanie (Cavanaugh), his grandchildren, Madeline Shenkan, Jeremy, Aaron, and Jacob Guggenheim (Yi Feng), Kristina Cottle Feldman (Daniel Feldman), Peter Cottle and his great-grandchild Henry Feldman. We all miss him very much.  

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